The Dangers of Dirty Data

Dirty data.  It’s a term that can mean very different things to different people. Depending on who you speak to, you could end up with many different definitions. But, at its most basic level, dirty data is any kind of data that’s incorrect.   What is dirty...

Should I maintain my data?

I cannot emphasis this enough. It is so, so important to maintain your data – especially if you’ve just shelled out thousands of pounds to have it classified. Your data will almost certainly be correct when you receive it, but it will only stay accurate for a...